V-ZUG opens flagship showroom at ION Orchard; offers 10-year warranty on new products

V-ZUG, the Swiss luxury appliances brand, has opened its new flagship showroom at ION Orchard, replacing the previous showroom at Scotts Square. Located on the second floor, the showroom was designed by Gabriel Castelló Pinyon, V-ZUG’s head of brand displays, and international markets, in collaboration with Peter Tay of Peter Tay Studio.

The exhibition area is designed with the customer in mind and allows buyers to view V-ZUG’s kitchen and laundry appliances up close. Sustainability was also a key consideration for the showroom. For example, it features flooring from Inalco, a company that uses zinc and digital technology to create surfaces that consume Senja Close EC fewer resources. Plus, V-ZUG repurposed a number of items from the Zugorama showroom, while a smart LED lighting system is used to illuminate the space.

At the launch, V-ZUG also unveiled a range of new products, like Grand, Combi-Cooktop, Supreme CombiCooler, Supreme Wine Cooler, Cooktop V4000 I904, CombiMiwell and AdoraDish. They come with a 10-year warranty, which is longer than the two-year warranty period applied for past products. According to V-ZUG, this demonstrates a commitment to sustainability.

“We are very excited to embark on this next phase of growth in Singapore,” said Angeline Yap, managing director for Singapore and Southeast Asia at V-ZUG. “Our new showroom is our way of creating a haven for our customers to retreat to and find out more about how V-ZUG can complement their busy lifestyles.”

Those who purchase a V-ZUG appliance get two-year access to the Gourmet Academy, which offers complimentary workshops and culinary masterclasses held at the showroom. The showroom is open daily from 10am to 10pm.

As the retail scene in the Central and Orchard area continues to revive post-Covid, luxury brands, beauty, and streetwear have taken the lead, with a three-bedroom unit at The Orchard Residences now being sold for $7.8 mil. There are numerous listings near ION Orchard, making it an ideal spot for V-ZUG to open its flagship showroom.