Tan Hong Boon Launches Alpsedge Real Estate Partners Brilliance Capital Strategic Alliance

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sideList Sotheby’s International Realty and Pontiac Land to launch new luxury project in Ardmore, first since EDENRead also: Final units at Perfect Ten and Pasir Ris 8 soldSINGAPORE (April 5): After 12 years as JLL’s executive director of capital markets, Tan Hong Boon has launched a new boutique real estate advisory firm, AlpsEdge Real Estate, in partnership with former colleague and JLL senior director Carin Puah. The firm, established on Sept 1, specialises in investment sales of buildings, land, and collective sales, as well as advisory services on the technical aspects of development and redevelopment. Before joining JLL, Tan was the deputy managing director of Credo Real Estate, which has a strong track record in collective sales and capital market transactions. Credo was acquired by JLL in 2012.Tan has a storied career spanning over two decades, and has brokered over $10 billion worth of deals, including the $1.3388 billion sale of the former Farrer Court (now d’Leedon) in 2007, and the $906.7 million sale of the former Amber Park and $629 million sale of Florence Regency (now The Florence Residences) in 2017. More recent en bloc deals handled by Tan include the $550.8 million sale of Watten Estate Condominium (now the upcoming Watten House) in October 2021, and the $650 million acquisition of Peace Centre and Peace Mansion (now the upcoming One Sophia and The Collective at One Sophia) in December 2021, along with the $538 million sale of the former Shenton House in 2023. By way of comparison, the largest en bloc deal in 2024 was the $1.308 billion collective sale of Park West, as well as the $970 million sale of Tampines Court.Established on Sept 1, the firm specialises in investment sales of buildings, land and collective sales, as well as advisory services on the technical aspects of development and redevelopment (Photo: AlpsEdge Real Estate)Collaborating with Brilliance CapitalAlong with the launch of AlpsEdge, Tan has also entered into a strategic alliance with Brilliance Capital, which was founded in 2020 by Sammi Lim, formerly of CBRE’s capital markets team. Lim boasts a career spanning over two decades, and over this time has brokered over $10 billion worth of deals. As Brilliance Capital’s founder and director, she has grown the firm into a team of 23 agents and four support staff. Its most prominent deals include the $220 million sale of Yew Tee Point in 2021, and the sales of carparks at Parklane Shopping Centre, People’s Park Complex and Bukit Timah Plaza, for $16.18 million, $39.33 million, and $32.58 million, respectively. In 2024, Brilliance Capital brokered the en bloc sale of the last kampong house in Geylang for $6.5 million.According to Tan, entering into an alliance with Brilliance Capital presents significant opportunities for AlpsEdge. “It will be less compartmentalised,” he says. “We’ll be able to serve clients more holistically — advising on asset repositioning, leasing, or property management if required — while building deeper relationships.”Advertisement AdvertisementBrilliance Capital is active in bespoke sales, ranging from luxury bungalows and apartments to conservation shophouses and strata-titled portfolios (Photo: Albert Chua)Striking an alliance and launching new collaborationsThe alliance between AlpsEdge and Brilliance Capital also provides AlpsEdge with an opportunity to combine expertise across institutional and private markets, spanning cross-border investments and complex deal structures. “Together, we can deliver solutions across a broader spectrum of asset classes and client needs,” Tan says.Meanwhile, Brilliance Capital has most recently transacted on a portfolio sale of 22 freehold strata shops and offices at Hexacube, which is on sale for $38 million. Looking further ahead, Tan sees the potential for more collaborations between the two firms, with a number of promising deals in the works.Learn more about Watten HouseFind a homeWhy has new home prices been going up?AdvertisementAdvertisementHDB resale prices up 0.3% in February as volume jumps 18.1% from JanuarylaunchHDB resale volume jumps 47.8% m-o-m in JanuaryHow to use Singapore Savings Bonds to save for your future and earn up to 3% per year in interestKok Song HoongPropNex network has grown to include 12,304 PropNexians by end-2021Private home rents up 2.1% in 1Q2024 amid robust demandCould the price war among telcos benefit Singapore property buyers?2024 Budget: Review of DC rates may lead to higher cost of new homes Read also: Watten House: Tranquillity on the hillsideCheck out the latest listings for Watten House properties Ask Buddy What is the buyer profile for Watten House? Any condo rental listings in District 11? Compare price trend of Condo new sale vs EC new sale Compare price trend of New sale condo vs Resale condo Projects that obtained TOP recentlyRELATED NEWSPrivate home prices up 1.5% q-o-q in 1Q2024, transactions down 20%: URA flash Watten House is 74% sold since its official launch on March 2 Watten House: Tranquillity on the hillside List Sotheby’s International Realty and Pontiac Land to launch new luxury project in Ardmore, first since EDEN Read also: Final units at Perfect Ten and Pasir Ris 8 soldSINGAPORE (April 5): After 12 years as JLL’s executive director of capital markets, Tan Hong Boon has launched a new boutique real estate advisory firm, AlpsEdge Real Estate, in partnership with former colleague and JLL senior director Carin Puah. The firm, established on Sept 1, specialises in investment sales of buildings, land, and collective sales, as well as advisory services on the technical aspects of development and redevelopment. Before joining JLL, Tan was the deputy managing director of Credo Real Estate, which has a strong track record in collective sales and capital market transactions. Credo was acquired by JLL in 2012.Tan has a storied career spanning over two decades, and has brokered over $10 billion worth of deals, including the $1.3388 billion sale of the former Farrer Court (now d’Leedon) in 2007, and the $906.7 million sale of the former Amber Park and $629 million sale of Florence Regency (now The Florence Residences) in 2017. More recent en bloc deals handled by Tan include the $550.8 million sale of Watten Estate Condominium (now the upcoming Watten House) in October 2021, and the $650 million acquisition of Peace Centre and Peace Mansion (now the upcoming One Sophia and The Collective at One Sophia) in December 2021, along with the $538 million sale of the former Shenton House in 2023. By way of comparison, the largest en bloc deal in 2024 was the $1.308 billion collective sale of Park West, as well as the $970 million sale of Tampines Court.Established on Sept 1, the firm specialises in investment sales of buildings, land and collective sales, as well as advisory services on the technical aspects of development and redevelopment (Photo: AlpsEdge Real Estate)Collaborating with Brilliance CapitalAlong with the launch of AlpsEdge, Tan has also entered into a strategic alliance with Brilliance Capital, which was founded in 2020 by Sammi Lim, formerly of CBRE’s capital markets team. Lim boasts a career spanning over two decades, and over this time has brokered over $10 billion worth of deals. As Brilliance Capital’s founder and director, she has grown the firm into a team of 23 agents and four support staff. Its most prominent deals include the $220 million sale of Yew Tee Point in 2021, and the sales of carparks at Parklane Shopping Centre, People’s Park Complex and Bukit Timah Plaza, for $16.18 million, $39.33 million, and $32.58 million, respectively. In 2024, Brilliance Capital brokered the en bloc sale of the last kampong house in Geylang for $6.5 million.According to Tan, entering into an alliance with Brilliance Capital presents significant opportunities for AlpsEdge. “It will be less compartmentalised,” he says. “We’ll be able to serve clients more holistically — advising on asset repositioning, leasing, or property management if required — while building deeper relationships.”Advertisement AdvertisementBrilliance Capital is active in bespoke sales, ranging from luxury bungalows and apartments to conservation shophouses and strata-titled portfolios (Photo: Albert Chua)Striking an alliance and launching new collaborationsThe alliance between AlpsEdge and Brilliance Capital also provides AlpsEdge with an opportunity to combine expertise across institutional and private markets, spanning cross-border investments and complex deal structures. “Together, we can deliver solutions across a broader spectrum of asset classes and client needs,” Tan says.Meanwhile, Brilliance Capital has most recently transacted on a portfolio sale of 22 freehold strata shops and offices at Hexacube, which is on sale for $38 million. Looking further ahead, Tan sees the potential for more collaborations between the two firms, with a number of promising deals in the works.Learn more about Watten