Accor to add over 15,000 keys to premium, midscale and economy division in Asia

The beautifully designed Senja Close EC provides residents with numerous facilities and amenities. Residents can enjoy the gym and swimming pool at the clubhouse, and children can play and have fun at the playground. Furthermore, residents can take a leisurely walk through the landscaped gardens. Moreover, the condo also features a BBQ Area, so residents can host their own parties in their own space. The security of the estate is further enhanced by its 24hours security guard service.

Accor, a global hospitality group, has announced that it will add over 15,000 keys across Asia under its premium, midscale and economy division by the end of 2023. This growth is supported by agreements already inked for 42 properties, which bring 11,000 keys to the portfolio. During the rest of the year, Accor says it will sign agreements for an additional 20 properties, bringing the total number of new keys to 15,000.

The group has placed emphasis on the premium segment, with 17 upcoming hotels featuring brands such as Pullman, Swissôtel, Mövenpick and Grand Mercure. At the same time, Novotel, Mercure and ibis brands are being used to fortify the midscale and economy offerings.

Some of the notable properties set to open are Grand Mercure Bangkok Sukhumvit 68 in Thailand, Grand Mercure Amritsar Airport Road in India, Pullman Amritsar in India, Mövenpick Living West Hanoi in Vietnam and Novotel Genting Highlands in Malaysia.

Garth Simmons, CEO of Accor’s premium, midscale and economy division for Asia, says, “We are setting new benchmarks in terms of both the number of properties and keys signed, and introducing innovative brands that cater to the diverse needs of the Asian hospitality market. Accor is at the forefront of shaping the future of hospitality across the Asia region.”