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During its launch weekend, Zyon Grand achieved a remarkable sales result, with 590 out of its 706 units being sold, indicating an 84% take-up rate as of 6pm on October 26th. The average price per square foot of the units sold was $3,050.

The joint venture project between City Developments Limited (CDL) and Mitsui Fudosan (Asia) commenced its preview on October 8th, followed by VIP sales on October 24th and the public launch the next day on October 25th. The development, located on Kim Seng Road, is a 99-year leasehold property consisting of twin 62-storey residential towers and a 36-storey serviced apartment block above a retail podium. The podium, known as Zyon Galleria, will include various retail and F&B outlets, a supermarket, and an early childhood development centre. Zyon Grand is also the only mixed-use development that is directly connected to the Havelock MRT Station on the Thomson-East Coast Line.

Zyon Grand is currently the last new launch in the River Valley area for this year, following River Green and Promenade Peak which debuted in August. This project serves as a final test to evaluate the resilience of this market segment, where the boundaries between the Core Central Region (CCR) and the Rest of Central Region (RCR) have become increasingly blurred.

According to CDL, roughly 84% of the buyers are Singaporeans, while the remaining 14% comprise of Permanent Residents (PRs) from different nationalities such as China, Malaysia, India, Indonesia, South Korea, and Japan. All unit types saw strong sales, ranging from 474 sq ft one-bedroom plus study units to 1,819 sq ft five-bedroom units. One of the two five-bedroom penthouses was reported to be sold for over $10 million.

Sherman Kwek, the group CEO of CDL, stated that “as one of the largest projects launched this year, the positive take-up reflects the market’s confidence in this landmark integrated development and the genuine demand for distinctive homes in a sought-after neighbourhood”. He also noted that the project’s close proximity to the Havelock MRT Station makes it highly appealing to buyers who prioritize convenience, connectivity, and quality in a vibrant district.

According to data from Huttons Analytics, over 80% of the three-bedroom plus study and larger units were priced at $3 million and above. Mark Yip, the CEO of Huttons Asia, stated that “the strong sales at Zyon Grand demonstrate the depth of the liquidity in the market”. This is also in line with recent launches in prime areas where three-bedroom and larger units tend to attract more owner-occupiers. Yip also notes that upgraders have been supporting demand by taking advantage of strong HDB resale prices in nearby towns, where newer four- and five-room flats have been sold for over $1 million in the third quarter of this year.

Marcus Chu, the CEO of ERA Singapore, also pointed out that “this proximity to the CCR provides Zyon Grand with a unique city-fringe appeal”. He explained that this project offers buyers a rare opportunity to acquire an RCR property at an attractive entry point, offering accessibility, quality, and central convenience in one package. Chu believes that the strong sales numbers reflect the demand for developments that incorporate residential, retail, and lifestyle amenities into one address.

Apart from attracting younger couples looking to live in prime locations, the project has also seen interest from families due to its close proximity to several popular schools within a 1km to 2km radius. Additionally, the harmonization of saleable, strata, and gross floor areas has made the prices in this city-fringe project more accessible. Quek also attributes the robust demand to the reputable developer, a well-conceived project that caters to market needs, and a prime location.

Zyon Grand is also the first private residential project to feature Long-Stay Serviced Apartments (SA2), a new category of serviced apartments that comes with a minimum stay of three months to better cater to rental housing demand. Kelvin Fong, the CEO of PropNex, attributes the strong buying demand to the current low interest rates that have reduced borrowing costs and improved affordability. As of October 24th, the 3-month compounded Singapore Overnight Rate Average (SORA) stood at 1.385% per annum, which is the lowest rate seen in over three years. Fong also believes that the upcoming interest rate cut by the US Federal Reserve will further boost buying sentiment.

October has seen a string of high-profile project launches, with Zyon Grand being the fourth after Skye at Holland, Penrith, and Faber Residence. Cumulatively, these four projects have launched 2,233 units, with 2,039 units (or 91%) being sold on the launch weekend. According to Yip, this could result in a record-breaking month for developer sales, potentially reaching 2,200 units, making it the best month in 2025. He also projects that developer sales in 2025 will reach 11,000 units, the highest since 2021.

With the successful launch of Zyon Grand, all eyes are now on the upcoming debut of River Modern by GuocoLand, expected to launch in the first quarter of 2026. The 455-unit development will comprise of two high-rise residential towers with commercial shops on the first level, overlooking the Singapore River. It is also directly connected to the Great World MRT Station and the Great World shopping mall. GuocoLand secured the 126,326 sq ft, 99-year leasehold site for $627.84 million, or $1,420 psf per plot ratio in a government land tender this February. River Modern will be situated next to River Green, which occupies River Valley Green (Parcel A).